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June Bridal Planner

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June 11, 2013

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PIN MY WEDDING!
HOW TO SHOWCASE YOUR STYLISH EVENT ONLINE AND BEYOND
OMBRE STYLE
Visions of Romance
The rich, luxurious gowns that brides will fall in love with in 2013
Evening
LIGHT-TO-DARK COLOR IS THE HOT TREND OF THE MOMENT
INSTA-GLAM
CREATIVE EFFECTS TO MAKE YOUR WEDDING PHOTOS POP
W A P A K O N E T A
The
JUNE 2013 A SPECIAL SUPPLEMENT TO
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SOMETHING BLUE FOR HIM THE NEW COCKTAIL HOUR HIGH-FASHION BLING GOWNS THAT THINK PINK
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2013 Gowns: Visions of Romance
Brides feel good these days. And with a positive outlook comes a desire for rich, luxurious gowns that will make fashionable statements at their weddings. From lace to layers to fun pops of colors, these are the gowns brides want to wear in 2013
Ombre Style
A color scheme that takes you from light to dark is one of the hottest rightnow trends in bridal
Insta-Glam
Smartphone apps like Instagram add instant charm and radiance to photos with chic filters and effects – just like the tricks photographers employ to make wedding photos pop
Pin My Wedding!
Your wedding photos are unique and stylish, and they deserve to be seen the world over. With Facebook and Pinterest, your favorite wedding blogs and even national magazines, there have never been more options for putting the spotlight on all the details that went into making your special day
How to Town or Country? showcase your 1 wedding, 2 options. A big city celebration has modern conveniences, while a country setting offers its own ‘rustic chic’ charm. Here’s how to make stylish event your choice online and beyond PLUS:
The Pre-Wedding Cocktail Hour Think Pink! Something Blue for Grooms Meet the Millennials High Fashion, Fine Jewelry
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02 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
PARTY PLAN
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f you want your guests to have a memorable time from the moment they arrive, consider following the lead of more and more modern couples who are opting to get the party started pre-ceremony. To set the right tone, Brides magazine Senior Editor Yolanda Crous recommends creating a special playlist or hiring an instrumentalist (think guitarist or jazz trio) to play classical versions of your favorite tunes. Give guests something to look at like a slideshow or elaborate wedding program. Crous suggests including your love story, mini bios of your attendants, and background on your readings. If you’re location is unique – museum, art gallery, zoo – Crous also advises arranging for mini tours. Added bonus: These pre-wedding activities are a fun conversation starter for guests who don’t know each other. Photo booths, the guest book and lawn games are good pre-ceremony activities, too. It’s also nice to offer a little refreshment. Karine FranceMatsumoto, owner of Honolulu-based Seasons of Life Events, recommends having servers
I
pass signature cocktails and booze-free mocktails, and setting up a self-service beverage station with minted water and fruit tea. No need to go overboard on the food, but this is a perfect time for featuring regional bite-sized appetizers or the couple’s favorite snacks, France-Matsumoto says. In addition, think about the weather. If it’s hot, France-Matsumoto suggests handing out chilled hand-towels, and Crous recommends providing paper fans, sunscreen and bug spray. If it’s cold, Crous says having space heaters and baskets of blankets or pashminas is smart. Most importantly, you, the couple, should feel free to join in! The pre-ceremony party will give you even more time to chat with old friends or relatives who traveled from afar, notes France-Matsumoto, and connecting in a casual way can help calm jitters about being the center of attention. But it’s probably best if the newlywedsto-be avoid the alcohol, Crous says: “You don’t want to slur your vows.”
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Wapakoneta Daily News and The Evening Leader • June 7, 2013 | Wedding
Planner | 03
Watters
Isaac Mizrahi for Kleinfeld
Vera Wang White
When Jessica Biel and Justin Timberlake tied the knot Oct. 19, 2012, in southern Italy, Biel was the latest celebrity bride to choose pink for her big day. Biel’s custom Giambattista Valli Haute Couture gown featured a light pink floral motif and a tiered skirt of silk mousseline and silk organza for a ball gown effect. Biel’s rosy selection puts her in the recent company of Anne Hathaway, who’s Valentino gown for her September 2012 wedding featured pink hand-painted details, and Reese Wither-
Think Pink!
spoon, who opted for a blush-hued Monique Lhuillier number for her 2011 nuptials. You don’t have to be a celeb to think pink on your wedding day, however, as designers are responding to the trend by putting pink looks on the runway.
© CTW Features
04 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
GROOMS
Tradition does not mandate somethings borrowed, old or new for your groom, but a blue embellishment will lend playful elegance to his attire. Here, Patricia Trépanier, a men’s fashion stylist and image consultant based in Toronto and Montreal, offers a few chic selections
Something Blue ... For Him
Cufflinks
There are countless options, featuring everything from precious gems to sports logos or plaid. If he’s fashion-forward but not very flashy, Trépanier recommends Tateossian Scoubidou’s blue-and-white braided Italian leather cufflinks which wrap around the edge of his shirt cuff.
ering the groom’s look. Trépanier likes Happy Socks’ striped socks mix stripes of dark and light blues.
HappySocks.com, $12
Colorful shoelaces are trending this style season, says Trépanier. These shiny bright-blue laces from Stolen Riches look good in both black and brown shoes.
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Since only a few inches of his socks will show when he’s sitting down, socks are a great way bring in blue without overpow-
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–Anna Sachse
© CTW Features
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Wapakoneta Daily News and The Evening Leader • June 7, 2013 | Wedding
Planner | 05
Meet the Millennials
A new generation couple is changing the way modern weddings are taking place
When Facebook founder Mark Zuckerberg married his longtime love Priscilla Chan on May 19, 2012, the event definitely was on the modest side, considering just two days prior Facebook’s IPO officially made Zuck a billionaire – with a B. The pair hosted about 100 guests in a private backyard ceremony at their Palo Alto, Calif., home. (Sure, it’s a $6 million home, but still, backyard wedding!) Food was catered by the pair’s two favorite local restaurants; dessert was the same chocolate truffles the couple shared on the first date Zuckerberg traded in the hoodie for a dark blue suit and casually worn tie; Chan donned a lacy Claire Pettibone gown she stealthily ordered from a Denver boutique. To be sure, the high-profile couple required a bit of subterfuge to pull of the event; guests thought they were there to celebrate Chan’s medical school graduation. But it reveals a look at how the next generation of bride and grooms are getting married — with an emphasis on the simple, meaningful and affordable. It’s not surprising, considering the 20-to-24 and 25-to34 sets have fared the worst when it comes to unemployment figures. According to Pew Research Center data, half (49 percent) of 18- to 34-year-olds have taken a job they didn’t want to help pay the bills, a quarter (24 percent) have moved back in with their folks and 20 percent have postponed getting married. (FYI: The U.S. Census Bureau denotes “millennials” as anyone born between 1981 and 2000.) No matter where you look, the average cost of a wedding has is somewhere around $25,000. Not cheap, and given the past few years, not always feasible. But if a billionaire can showcase how to keep a wedding simple, make no mistake, a generation of young couples will find a way to follow suit. © CTW Features
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06 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
Facebook/Allyson Magda Photography
High Fashion, Fine Jewelry
Gown designers Monique Lhuillier and Vera Wang put their wedding style into the bling business
When you hear the names Monique Lhuillier and Vera Wang, the first thing that pops in your mind probably isn’t don’t think engagement and wedding rings. But fine jewelry is the latest addition the two iconic bridal-gown designers’ wedding worlds. Lhuillier recently collaborated with online jeweler Blue Nile on a collection of platinum-and-diamond engagement and wedding bands. Ranging in price from $1,800 to $5,000, the collection is broken down into four styles: • Romantic, featuring interlacing bands of pavé-set diamonds • Modernity, featuring center stones framed by micropavé diamonds for a fine-lined, modern aesthetic • Antiquity, which features richly detailed settings reminiscent of Lhuillier’s bridal designs • Tradition, simple but elegant interpretations of timeless profiles Vera Wang LOVE, the designer’s exclusive jewelry collection with Zales, launched in the fall of 2011 with engagement and wedding rings and in 2012 introduced a new 31 new under-$6,000 pieces, includes pendants, earrings and groom’s rings. Both lines feature signature stones inset into the pieces. Lhuillier’s pieces feature a pink sapphire, representing the designer’s trademark accent color and symbolizing a blushing bride; Wang’s LOVE pieces feature inset blue sapphires. © CTW Features
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Wapakoneta Daily News and The Evening Leader • June 7, 2013 | Wedding
Planner | 07
Blue Nile
A color scheme that takes you from light to dark is one of the hottest right-now trends in bridal
OMBRE OMBRE OMBRE OMBRE OMBRE OMBRE
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  
08 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
Amy Beck Cake Design/Adam Novak Photography
By Taniesha Robinson CTW Features
Navy blue and silver. Fuchsia and gray. Black and gold.
They’re the color combinations that have set the tone for countless wedding ceremonies. But trendy brides are leaving the old color combos behind for another effect: ombré, the gradual change of color shades from light to dark. It’s become one of the most popular design elements of weddings today, making a mark not only in ceremony décor but fashion and beauty trends, too. Ombré, a French word meaning “shaded,” has long been a technique for
home décor and interior design. It was only a matter of time before it made its way down the aisle. And, brides can integrate the stunning effect in their weddings whether they’re using the talents of a professional wedding planner or taking the do-it-yourself approach. “The whole idea of ombré is to be very subtle with it,” says Candice Coppola, owner and creative director of Jubilee Events, based in Chesire, Conn. Coppola warns against the temptation to use the effect everywhere. “You need to pick and choose what’s going to make the most sense,” she says. “[Ombré can] be a tribute to what your natural style is.” The key element in a subtle ombré design is the gentleness of the gradation. When done right, the color seems to float into the space with a very natural progression. Here are some popular ways the effect has been trending on the wedding scene.
Alencon lace peral to blush ombré trumpet gown with Sabrina neckline and separate silk charmeuse slip from Anne Barge
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Wapakoneta Daily News and The Evening Leader • June 7, 2013 | Wedding
Planner | 09
Anne Barge
Dennis Uy Brillantes, Jose Mondia/Binaryflips Photography; Hana Floral Design; Jubilee Events
the ombré ruffled cake,” says Amy Beck, a professional Chicagobased cake designer. Each shade blends almost seamlessly into the next in her cake designs, and the ruffled effect adds sheer elegance. “I happen to think that they look better when they’re taller,” Beck says. This is because the gradation can be smoothed out over more than a dozen shades, giving the eye more to pick up on. Beck says the ombréd cake has become so popular in recent years because it’s a way of bringing in color, letting the color stand out but not overwhelm the cake, especially for dark colors.
Beauty
Decoration
Last year, Coppola infused the popular scale of pale pink to deep red into a stunning wedding design. Floral arrangements, including the bouquets and petals that aligned the center aisle, featured the effect. The bridesmaid dresses, the centerpieces at the reception, and what Coppola described as “unexpected areas” (linens and paper in the table settings) all featured gradation as accents to the overall color scheme.
Cake
Ombréd hair took off in Hollywood a few years ago, draping down the shoulders of stars such as actress Drew Barrymore. But the effect has been around for ages because hair strands naturally become lighter at the ends with sun exposure. Today’s techniques create more dramatic effects for a perfect touch of glamour for wedding ’dos. “Because of the ombré, you’ll see the texture better in your updo and even your typical style versus if it was just one solid dark color,” says Holly Kasprisin, hair stylist and makeup artist at Chicago Bridal Hair and Makeup. “It would be flat, and you wouldn’t see the definition or texture as much as you do with ombré.” There’s one caveat for women who covet the trend: it’s better for people with solid, dark hair. Kasprisin also has seen the ombré trend grow in popularity for nail designs. Shading techniques have long been used in eye makeup.
“One of the most popular cakes we have done in ombré is
Fashion
The ombré trend in wedding gowns heated up this fall. Actress Anne Hathaway married in a custom Valentino gown with pink ombré accents. At the 2012 New York Bridal Fashion week, designer Anne Barge showcased an ombréd wedding gown from her fall 2013 collection. “It was subtle but very obvious,” says Coppola, who was in attendance. “The bottom of the dress was of a darker shade and it got lighter and lighter as it went up to the top ... It was a really subtle and beautiful way to incorporate the trend while still being bridal and classic and beautiful.” For brides who can’t dream of donning anything other than an all-white dress, ombréd accessories (jewelry, shoes, etc.) make perfect accents. Also, a popular trend for bridesmaids’ dresses is to have each be a unique shade of your wedding color rather than the same color and style of dress. © CTW Features
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10 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
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Town or Country?
1 wedding, 2 options. A big city celebration has modern conveniences, while a country setting offers its own ‘rustic chic’ charm. Here’s how to make your choice
By Anna Sachse CTW Features
Sure, the city where you live (or the one where you grew up) would make a deeply personal backdrop for your big day. But perhaps you’ve always pined for a more pastoral celebration. Urban fêtes and country soirées both have lots of pros – and they have their party-downer cons. Here, three wedding planning experts share insight to help you decide which setting is right for you.
Go to Town
At the top of the list for
why an urban wedding should win out? Practicality. First, you have your pick of venues, from traditional hotel ballrooms to modern museums and art galleries to hip converted warehouses, restaurants and more, all of which are likely practiced at working with big events. Many may even include everything from tables to lighting and the sound system with their venue fee or catering minimum. Similarly, getting married in town enables access to numerous qualified vendors, allowing you to pick the caterer, florist, baker or DJs that best suit your needs, personality and budget, says Constance Curtis of Southern
California-based Constance Curtis Events. There are no travel fees, delivery charges will be minimal if any, and competition may open the door to special packages, discounts or deals. Plus, it’s easy to meet with your vendors pre-wedding on a lunch break or after work if you need to hammer out centerpieces or sample the menu. In addition, metropolitan weddings are über-convenient for guests, notes Curtis. Those who live close by don’t have to pay for lodging and may be able to use public transportation to avoid driving after a night of revelry. Out-of-towners can simply book a room upstairs from or within walk-
ing distance of your bash. As for a city affair’s downsides, traffic takes the cake. Anja Winikka, the site director for TheKnot.com, advises checking ahead of time to see if there’s preplanned subway or train work and informing guests on your wedding website. You’ll also want to mention if any large events (festivals, football games, races) may impede public transport or clog the roads for drivers. And be sure to note parking garages near the venue, Winikka adds, as you don’t want to walk down the aisle with half-empty rows because half your guests are driving around in circles looking for a spot.
Wapakoneta Daily News and The Evening Leader • June 7, 2013 | Wedding
Planner | 11
More things to make you think twice: If you have chosen a major city, expect to pay a premium for all your vendors, and know that those venue fees and minimums don’t come cheap. Traditional event spaces can feel generic and their included linens, chairs, dishes, etc. can be boring or beat up, thus you may end up shelling out a pretty penny for alternative rentals and décor. Finally, you aren’t alone. if any part of your wedding is outside, you’ll likely get some gawkers, Winikka says.
Country Strong
Whether you’ve got your heart set on saying your I do’s amid a field of flowers, at a vineyard or in a barn, a key advantage of having a country wedding is that there’s already gorgeous scenery to serve as the backdrop, says Maggie Lord, founder of RusticWeddingChic. com and author of “Rustic Wedding Chic” (Gibbs Smith, 2012). Although Lord notes that the often big, open spaces make it easy for you to create whatever atmosphere you want: ele-
gantly Old-World, woodsy and sweet, a festive ranch hoedown, or a glamorous garden party with bocce ball and croquet. These settings typically have a ton of natural character, minimizing the need for extra embellishment. If there’s no onsite catering, you also can save money by bringing in your own alcohol, which is a great way to showcase your favorite local wineries, breweries and distilleries. And you’ll likely having the ceremony and reception in the same place, which means you won’t have to pay for two venues or transportation between sites. If the location is too far away from town for guests to make it a day trip, another bonus is that you can make a weekend out of it, says Curtis. You’ll have more opportunity to spend time with all your loved ones, especially if you plan group activities like wine tours, hay rides or hikes. But like any wedding, country destinations also have their concerns. Unless your location is an established wedding venue, everything from the table and chair rentals to creating a cooking space
for the catering team to furnishing generators, lighting and portable bathrooms might be your responsibility, warns Lord, not to mention all the cleanup afterward. For this reason, even if you’re having a very informal event, Lord strongly advises hiring a wedding planner or day-of coordinator who can handle all the details, plan for contingencies and ensure everything runs smoothly. Keep in mind that you’ll also have less local vendors to choose from, or will have to pay more for city-based vendors to travel or make deliveries to your locale, says Curtis. If it’s very remote, you’ll want to make sure there’s enough lodging for friends and family nearby, or organize transportation to get guests safely to and from town in a timely manner. And don’t forget about unpredictable weather, adds Winikka. In most cases, some element of the event will be outdoors, so definitely have a Plan B for rain, excessive wind or extremely hot weather.
© CTW Features
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12 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
Ivory lace and silk organza gown with V-neckline, delicate embroidery and hand beading on bodice, slim A-line skirt and cathedral train from Watters
Visions of Romance
By Nola Sarkisian-Miller CTW Features
f
Brides feel good these days. And with a positive outlook comes a desire for rich, luxurious gowns that will make fashionable statements at their weddings. From lace to layers to fun pops of colors, these are the gowns brides want to wear in 2013
or the most romantic day of their lives, brides want to look as romantically alluring as possible. Visions of lace cascading down their dresses, fabrics layered for movement and shape and pops of color conveying a sunny mood are some of the key trends emanating from the 2013 runways that can help achieve that fashionable dream. Along with feeling good about their impending marriages, brides-to-be are in a more bullish mood and willing to spend a bit more on higher-end styles that include laces imported from Europe. “A more positive outlook on the economy is driving the desire for richness and luxuriousness,” says Andrea Novella, sales and marketing manager for New Yorkbased Anne Bowen. High-quality fabrics such as lace, silk and crepe “are preferred because although they are pricier, they add a richness and finish that makes the gown look
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Planner | 13
Floral lace over taffeta gown with corset bodice, fit-to-flare skirt and chapel train from Modern Trousseau, right Silk white and gold embroidered tulle illusion cap sleeve gown with natural waist, soft A-line skirt and 4-inch embroidered bow belt from Monique Lhuillier, below
much more expensive than it is.” Bridal salons from the West Coast to the East Coast report that lace gowns are key sellers with customers, whether it’s more modest fitted looks at Esti’s in Brooklyn, N.Y., or showier styles at M Bride in La Jolla, Calif. Designers are creating lace works for the 21st century that are more modern and
more envelope-pushing by incorporating lace in sleeves, on illusion necklines, on portrait backs, on belts and with embellishments of beading. Lace abounds in the portrait backs of Lela Rose’s collection and plays a central role in Monique Lhuillier’s spring line. There are Chantilly lace bow belts on corset gowns with drop waists, Chantilly lace sheaths and re-embroidered lace illusion necklines and ball gowns. Guipure lace gowns mixed with satin-faced organza in glamorous slim, column shapes are popular Kevan Hall White Label styles. Anne Bowen is incorporating beading into lace gowns, such as a beaded Chantilly lace dress or a white beaded lace trumpet gown. Another forward style is by Modern Trousseau, based in Connecticut, which offers a pinstripe silk taffeta gown with a lace overlay. The key for brides to remember is that a little lace goes a long way. “Brides have to be careful,” says Michele Martin, owner of M Bride. “If they wear allover lace, the dress can wear them.
‘Subtle and unexpected’: Designer Jennifer Williams of Alvina Valenta mixed lace and tulle for a soft, feminine feel in this V-neck gown with shoulder straps
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14 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
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But, lace mixed with tulle or English net looks more whimsical, more ethereal and more flattering.” How brides wear it also makes a difference. For instance, when picking out a dreamy lace dress, don’t ruin the confection with a sash, say bridal experts. “Sashes can downgrade the dress, dumb it down,” Martin says. “It looks more prommy and not as sophisticated. Novella agrees that “sashes have given way to beaded belts, especially those incorporated into gowns.” Lace-bow belts were a huge staple at Monique Lhuillier, accented with two-inch to four-inch bows. Watters partnered with Thomas Knoell Designs to create a line of accessories, including belts with rhodium-plated metals, for an opulent, vintage feel for its collection of Miami-inspired dresses. To keep the lace in check, lace has been pairing up with other fabrics for a match made in heaven whether it’s for an accent or a layering piece. Jessica Williams, the designer of Alvina Valenta, wanted to create looks that featured “subtle and unexpected dimensions” for the spring season. Her gowns include a V-neck style with shoulder
Lace portrait back on the ‘Tompkins Square’ gown from Lela Rose
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airy are what’s in,” Hall says. “Brides want fabrics that are more sensuous and lightweight.” Mixing clean lines with Art Deco details, Watters is using washed silk organza mixed with tulle for soft, flowing looks in drop-waist and modified A-line silhouettes, says Maria Prince, vice president of the Dallas-based bridal line. “We’re using yards and yards of fabric for draping and billowing for a very ladylike look,” Prince says. “We’re layering and layering without the weight of big satin.” There’s also no shortage of color on the runways. But, brides are opting for subtle color to make a big statement. Many designers are keeping the shades understated, such as at Anne Bowen, which offers a gown made of ivory lace with a blush under-layer. “Brides are keeping color soft so it looks like a wedding gown, but has an edge,” says Callie Tein, designer for Modern Trousseau. “They don’t want their gowns to look like an evening dress. When do you ever get to wear an allwhite dress? You can always wear a red dress or a green dress.” Nova, a Cinderella-blue satin
dress, and Eden, a ChanWhisper pink tulle and silk taftilly lace sheath refeta gown with V-neckline, silk embroidered with chiffon taffeta-covered buttons and tulle are bridal favorites at skirt with silk taffeta and handModern Trousseau. beaded design details and Monique Lhuillier creatchapel train from Watters ed some blush drama with her figure-hugging Chantilly lace corset gown and Spanish tulle draped trumpet gown with a full skirt. Watters’ pink dress with cut pieces of taffeta shimmering with embroidered metallics streaming down the skirt is a showpiece. Geography, however, often plays a role in how much brides are willing to deviate from the conventions of color or lack thereof. “Tradition dies very hard here,” says Gail Hester, a bridal consultant at the Mimi boutique in New Orleans. “We had one girl who wore black this weekend, and she looked stunning. She has red hair and blue eyes. But there aren’t many girls who have the confidence to pull that off or that have parents that will let them.”
© CTW Features
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16 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
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Planner | 17
By Anna Sachse CTW Features Just a few years ago, when the wedding was over you were left with a book of photos, a disc of digital images and a lot of lovely memories. That’s nothing to complain about, of course, but these days, thanks to your social networks, countless wedding blogs and plentiful national and local bridal publications (like the one I edit, Portland Bride & Groom), you can showcase your special day to an audience well beyond your guest list. Whether you’d prefer to keep your wedding story – the beauty, the blunders and all your hard work! – all in the friends and family, or share it to the world, read on for a crash course in how to do it right.
Your wedding photos are unique and stylish, and they deserve to be seen the world over.With Facebook and Pinterest, your favorite wedding blogs and even national magazines, there have never been more options for putting the spotlight on all the details that went into making your special day
wedding books, including “The Bride’s Guide to Freebies: Enhancing Your Wedding Without Selling Out” (Lyons Press, 2012). Yes, you hired your photographer to take pictures at your event, but depending on the photo package you purchase, the photographer may still own the copyright. “Different photographers have different rules, and you don’t want to get in legal trouble or receive angry requests to remove your posts,” Naylor says. Another thing to keep in mind is that there are nasty people out there who take delight in posting insults or criticism on public websites, Naylor notes. Your choices are to ignore any less-than-glowing reviews, or, if possible, consider making your account or album private so that only select people can take a peek. This also prevents the etiquette mistake of jamming up your contacts’ feeds with tons of individually posted photos, Naylor says. Public or private, be considerate – some of your guests may prefer their image not be shared with anyone, especially if they were caught in an unflattering moment.
Social Media
If you simply want to show off your favorite pictures and, most importantly, wax poetic about the wedding details you found most interesting in your own voice, then social-media platforms like Facebook, Pinterest, YouTube, Tumblr and Twitter are an easy and efficient way to go. Just make sure you check in with your photographer first and get permission to do so, warns Sharon Naylor, author of more than 30
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Looking to showcase your wedding in a prettier package? You can submit to the “real weddings” sections in your local bridal magazine, national publications like Brides magazine or Martha Stewart Weddings or numerous wedding style blogs like Style Me Pretty, Green Wedding Shoes, 100
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18 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
Layer Cake, Snippet & Ink and more. An issue of the magazine or PDF file of the post makes a lovely keepsake, and let’s face it – it feels good to know other people thought your wedding was as special as you did. That said, not every wedding can be chosen. The parties that pique my interest for Portland Bride & Groom feel fresh and unique, they’re full of inspiration and beenthere-done-that wisdom for future brides and grooms, they’re jam-packed with great local-vendor leads for brides-to-be currently planning their own special day, and they
include detail shots that highlight things like your incredible dessert table, hip paper goods, creative tabletop and awesome venue – you know, the same reasons engaged-you loved real-wedding stories, too. Most outlets will provide instructions for the kinds of wedding submissions they want, but one of the most helpful articles I’ve seen was an SMP Backstage post called “Getting Your Wedding Out of the Slush Pile,” by Abby Larson, founder of the Style Me Pretty blog and author of “Style Me Pretty Weddings: Inspiration and Ideas for
an Unforgettable Celebration” (Clarkson Potter, 2012). It’s a must-read when you consider the fact that Style Me Pretty gets around 600 submissions per week. “That’s a lot of pretty to go through!” Larson says. “If we could find one word that really encompasses what we look for in a submission, it would be ‘refinement.’ Not in the traditional sense of the word, though. What we mean is a cohesive style and edited, clean photography... We love to feature wedding styles of all shapes and sizes, but a perfect submission is one that tells a story through simple, well-executed photographs
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moments included when submitting a wedding.” Again, you must get approval from your photographer before you submit images, and you want to be considerate of your guests. But there’s also submission etiquette. Most outlets want exclusivity, so it’s polite to only submit to one at a time. If you happen to get a “pass,” try to understand that it’s in no way a judgment on the fabulousness of your big day. “There are so many things that go into a ‘yes’ or ‘no’ answer for publication,” Larson says. “It could be that we have a backlog of California rustic-elegant weddings, that we recently featured a wedding very similar, or that the design is fabulous but the photographs won’t look great on our blog.” You can always submit to another publication. In the meantime, flip through the pages of your photo album again, because, after all, YOU are the audience that matters most.
© CTW Features
and details.” That story that Larson is looking for can start with the sweet “getting ready” shots and simple photographs of the gown, makeup, jewelry and bridesmaids, and transition into the first look, ceremony, reception and, to bring the story to a close, the last kiss. “Within that story, we love to see details that are steal-worthy, that are photographed in a simple, editorial way and that scream chic,” Larson says. “We want photojournalistic images to get a sense of the real vibe of the day, alongside clean, thoughtful shots of all those little touches that the bride put so much love into.” Ryan Wilcox, who operates You Look Nice Today Photography in Portland, Ore., has shot weddings that have been featured in more than a half-dozen blogs and magazines. He says three things stick out about
the publish-worthy weddings he’s photographed: unique personal touches in the details, gorgeous settings that match the tone of the wedding, and, finally, the moments. “This is fairly hard to plan but with the right photographer knowing where to be when a photo can go from a snapshot to telling a complete story, which is something the editors look for,” Wilcox says. “There needs to be a handful of those
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20 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
Insta-Glam
Smartphone apps like Instagram add instant charm and radiance to photos with chic filters and effects – just like the tricks photographers employ to make wedding photos pop
By Taniesha Robinson CTW Features On their wedding day, Jonathan Buckley and his wife, Brandi, stood on the grand staircase of San Francisco City Hall, where Brandi’s grandparents married nearly 70 years before. Everything about their day paid homage to the town they would together call home: Brandi’s dress, the limo service and even the technology they’d use to capture the day in photo. They gazed into each other’s eyes, smiling. Their photographer stood away, aimed and shot the
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The vintage look at this point is like pearls. It’s timeless.
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image – with an iPhone 4S. More than 500 photos of the Buckleys were taken that day solely with an iPhone. Later, the Buckleys’ photographer, Kim Thomas, added effects mostly with Instagram filters and delivered more than 100 images to the couple. “The very next evening we had a mini reception of 40 to 50 people, and we had iPads set up in picture-frame mode around the room with all the photographs,” Buckley says. Soon afterward, hundreds in their social network would browse through the photos online. Digital and mobile photography has enabled what is perhaps the biggest trend in photography today – sharing images shortly after they’re taken. Now, the immediacy has transferred to the editing process. “Being able to use the Instagram filter is really, really quick,” Thomas says. “You don’t have to spend hours and hours trying to get the right look for your photo.” Not only are the effects from smartphone camera applications such as Instagram, well, instant, they create striking, appealing photographs. “It brings back an element of film because the quality is not as great,” Thomas says. Thomas used the Amaro and Rise Instagram filters for most of the Buckleys’ images, which created a warm, vintage look. Amaro adds a blue-toned, aged appearance while Rise softens images with a golden glow. Thomas’ eye homed in on the couple’s chemistry, and the hall’s lighting and architecture to produce her enchanting photos. Lighting, composition and the moment of action are the key elements of any wedding photograph with or without effects, says British Colombia-based photographer Kelsey Goodwin. “If you have those three things then you can do whatever filter you want,” Goodwin says. “Once in a while, a mediocre image can be pushed into greatness with a little bit of editing help, but it’s a fine line.” Stunning effects and filters, however, are not limited to pics snapped via a smartphone apps. Here, some of the most stylish photography trends that photographers can employ to their photos captured via their trusty dSLR camera.
For Jonathan and Brandi Buckley’s wedding at San Francisco’s City Hall, Kim Thomas photographed the wedding using an iPhone 4S , then edited the photos and added effects via the Instagram iPhone app.
High Dynamic Range
HDR has been around for more than a century. “It was originally designed to bring value in lights and darks to create a balanced image in terms of exposure, but if you overdo it, it looks like a painting or a cartoon,” Goodwin says. Picture a comic book to get a sense of what the extremes of this effect can do. Yet, even toned-down usage creates awesome definition and heightens the intensity and mood of an image.
Selective Desaturation
A photo with selective desaturation leaves on part of an image in color while the rest is pared down to black and white. This is one of those trends that have stood the test of time. It first appeared in the ’80s but seems to have timeless character.
22 | Wedding Planner | Wapakoneta Daily News and The Evening Leader • June 7, 2013
Kim A. Thomas Photography
Textured Photos
Textured photography has a design overlay that gives a perceived surface quality to the image. For example, a layer could add a brushstroke effect to different areas in the picture giving the overall image the feel of a painting. “If the texture overlay is laid on too thick, it can lend itself as a distraction to the actual image,” Goodwin wrote in a guest blog for TheWedLoft. “Though if done correctly, it can be a very pleasing effect,” she adds. Textures were very popular in the ’90s but are now used less often.
Kelsey Goodwin Photography Textured photos, above,feature design overlays that give a surface quality to images. City traffic takes on an alluring life form with long-exposure photos, below.
Long-Exposure Photo
This technique requires a night or dark setting and moving light. Stationary elements are sharply captured while moving light blurs during the long exposure time. It has been popularly used to shoot traffic at night, making city landscapes look like a carnival has come to town.
Light Leak and Lens Flare
Wapakoneta Daily News and The Evening Leader • June 7, 2013 | Wedding
Planner | 23
Kelsey Goodwin Photography
When film or a camera sensor is exposed to extra light, red or yellow glares can fill the image. “Back in the day it was considered poor photography skills,” Goodwin says. Likewise, lens flare from unplanned reflections or impurities in the lens was considered an amateur mistake. Today photographers are clamoring to get these washed out, hazy effects in their photos. Both can make images look more vibrant, retro or just plain creative.
Holga
The Holga is a medium format camera created in the 1980s that harnesses the creative power of light leaks, blurring, and other distortions for a faded, vintage look. “The vintage look at this point is like pearls,” Goodwin says. “It’s timeless.” © CTW Features
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